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Morgan Stanley and Bloomberg Survey Finds Sustainable Investing Has Entered the Mainstream
 
 
LONDON | NOVEMBER 17, 2017
 
Two-thirds of asset managers polled pursue sustainable investing, with 64% believing its adoption will continue to grow
 


 
LONDON —
Two-thirds of asset management professionals surveyed (65%) say that they are using sustainable investing strategies to achieve competitive market-rate financial return alongside positive social and/or environmental impact. Sixty-four percent believe its adoption will continue to grow, according to a new survey published today by the Morgan Stanley Institute for Sustainable Investing and Bloomberg L.P. The new Sustainable Signals: The Asset Manager Perspective report examines the practices and perspectives of asset managers on sustainable investing and offers insights and action steps for asset managers and asset owners interested in pursuing sustainable investing strategies. The survey results indicate that this surge in sustainable investing activity has been spurred by rising investor demand and media coverage, resulting in a proliferation of new products from both specialist and mainstream asset management firms.